ASHLEY ROUNDS
Dallas, TX — Floral & Creative Direction / Fine Art

Design that grows
from living things.

Seventeen years directing florals, sets, and visual worlds for editorial, events, and production — alongside a fine art practice tracing the shared architecture of trees and neurons.

VOGUE — Editorial D MAGAZINE — Editorial NETFLIX — Production Design CRYSTAL CHARITY BALL — Event Direction ASID GALAS — Event Direction 100 LAYER CAKE — Editorial THE BOWERY — Amarillo, TX — Founding Creative Vision VOGUE — Editorial D MAGAZINE — Editorial NETFLIX — Production Design CRYSTAL CHARITY BALL — Event Direction ASID GALAS — Event Direction 100 LAYER CAKE — Editorial THE BOWERY — Amarillo, TX — Founding Creative Vision
About

Two practices, one instinct.

Ashley Rounds is a floral designer, creative director, and fine artist based in Dallas. For over seventeen years her work has shaped the visual language of events, editorial, and production — always built from the same instinct: find the underlying structure, then let it grow.

That instinct also drives her studio practice, where abstract and mixed-media work explores branching form — the visual rhyme between a tree's canopy and a neuron's dendrites — under the ongoing project Trees & Neurons.

17+
Years in creative direction & floral design
Selected Work

Floral & Creative Direction

Editorial — Vogue
Plate 01
Event Direction
Plate 02
Production Design — Netflix
Plate 03
Editorial — D Magazine
Plate 04
The Bowery — Amarillo
Plate 05
Crystal Charity Ball
Plate 06
Fine Art

Trees & Neurons

An ongoing body of abstract and mixed-media work — spray paint, large format, layered fields — built around a single question: what does it look like when the branching of a tree and the branching of a thought are the same drawing?

Trees & Neurons
Study I
Trees & Neurons
Study II
Trees & Neurons
Study III
Trees & Neurons
Study IV